What to Do During the First 2 Weeks of January | Bathroom Break #87
The first two weeks of January are not business as usual…and treating them like they are can quietly sabotage your entire Q1. In this episode of Bathroom Break, Jay and Daniel break down why early January is one of the most misleading times of the year for marketing performance. From flooded inboxes and short attention…
Read MoreThe Marketing Metrics Everyone Misunderstands with Emily Popson, VP of Marketing at CallRail | Ep. 376
MQLs are dead…or are they? Daniel sits down with Emily Popson, VP of Marketing at CallRail, to unpack the biggest pieces of bad advice marketers keep seeing on LinkedIn and what the real truth is behind MQLs, attribution, dark social, and AI-powered data. Emily shares: – Why the war on MQLs is misleading thousands of…
Read MoreThe Marketing Psychology Secrets Behind the World’s Best Brands with Richard Shotton | Ep. 375
Why does social proof actually matter? What’s the psychology behind FOMO? Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it’s specific and…
Read MoreHow To Maximize Your End of Year | Bathroom Break #86
What if urgency is the only lever you’re not pulling? Daniel and Jay break down why “always available” offers quietly kill conversions and how time-based urgency can turn passive audiences into decisive buyers. They unpack real-world plays from ecom and B2B, including how a 30-minute discount window drove action without extra ad spend, why expiring…
Read MoreThe Truth About Marketing Ops with Kelly Jo Horton, Head of Lifecycle Marketing Ops at Atlassian | Ep. 374
So, what does Marketing ops actually look like? Atlassian’s Head of Lifecycle Marketing Ops Kelly Jo Horton joins Daniel to break down what ops actually is, why it’s so complex, and how high-performing teams are evolving the function for 2026 and beyond. She explains why MOPS isn’t “just sending an email,” why process is everything,…
Read MoreHow To Make or Fix Your 2026 Annual Plan with Jason Lyman, CMO of Customer.io | Ep. 373
Annual planning is where great marketing teams separate themselves from the rest…and Customer.io CMO Jason Lyman joins Daniel to break down exactly how to do it. Jason shares the Play to Win framework he uses, the biggest mistakes marketers make during planning season, and how AI now powers his planning workflow. And, how does Customer.io…
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