5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 415
How does a 125-year-old brand still manage to feel fresh? Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading…
Read MoreThe LinkedIn Strategy You’re Probably Not Doing | Bathroom Break #107
Is your LinkedIn content getting buried in the feed? Jay and Daniel are breaking down the sneaky, low-key tactics that are actually moving the needle on LinkedIn right now. Jay shares the embarrassingly simple trick he’s been using for months: saving his own posts and sending them to a handful of people right after publishing.…
Read MoreWhat Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Growth Partnerships & Influencer Marketing at Wix | Ep. 414
Influencer marketing isn’t just for DTC anymore, and Sarah Adam is here to prove it. As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there’s something that most B2B marketers get wrong…
Read MoreHow To Build Fandom with Kimberly Veale, SVP of Marketing & Communications, Portland Fire | Ep. 413
The playbook for building a sports team just changed…and most brands aren’t thinking big enough. Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played. Kimberly shares a behind-the-scenes look…
Read MoreNew LinkedIn and Instagram Features You Need to Use Now | Bathroom Break #106
The platforms just told you exactly what they care about…are you paying attention? In this episode of Bathroom Break, Jay and Daniel break down two major updates from LinkedIn and Instagram that Marketers should be jumping on immediately. Jay explains why LinkedIn’s new off-platform event ads are a game changer for driving webinar registrations and…
Read MoreHow to Make B2B Content Actually Exciting with Heike Young, Former Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 412
What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn? Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t…
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