The Quarter-Course Correction

I’d like you to travel back in time with me, back to when I found myself helming a team that was, to put it lightly, floundering. The ship wasn’t just off course; it was taking on water. Fast. I had one quarter to make a 180° turn. And folks, that’s where science met elbow grease.…

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The Untold Story of Revenue Growth

Before stepping into my role as a sales leader, I cut my teeth as a strategic account executive.My mission: To elevate our annual revenue from six to seven figures using only our existing customer base. That’s right – no hunting. Our only option was to nurture the customers we had already sold to.  Initially, I…

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The Shotgun vs. Sniper Approach

Breaking through is the hardest thing we do in sales.  For a good chunk of my career, I was all about the shotgun approach—high volume, blast the market, and hope something sticks. Send 100 emails, make 100 calls, volume, volume, volume.  Don’t get me wrong. It worked. I made my numbers. But it was a…

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The Hustle Trap

As always, I hope you all can learn from my mistakes.  I was a bull in a china shop early in my sales career. Passionate, intense, and fueled by an insatiable desire to succeed. I believed that sales was a numbers game, so I played it like one—pounding the phones, sending out cold emails, doing…

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The Metrics Mirage

Early in my career, I was drowning in metrics. I had spreadsheets galore and dashboards that could make a NASA engineer blush. But here’s the kicker: all that data didn’t make me a better leader or my team more successful. What it did was create noise—too much of it.  In my first VP role, I…

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The Motivation Myth

Last week, we dissected the art of coaching, laying the groundwork for turning raw talent into sales success. This week, let’s dive into the next chapter: motivation. What fuels the engine once it’s built? How do you keep your sales team firing on all cylinders and identify where to put your energy?  I want to…

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