Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
How to make sure your content is helpful
I used to write the weekly newsletter for the BigCommerce blog. It wasn’t a big audience. We really hid the…
Moving beyond keyword analysis
Google’s SERP has changed, again, and there are many indications that it will negatively impact organic search traffic to sites. …
The 4 content priorities that build a scalable program
There are 4 main priorities across most content marketing or content strategy teams. At any given time, you may be…
It must happen at every organization.
Someone, somewhere, says the words, “thought leadership,” and looks in your direction. As the content lead, the implication is that…
Content design matters more than content quality. Full stop.
Content design seems to matter more than ever, and it’s always really mattered. But UX is a big piece now…
A webinar strategy that doesn’t burn you out
Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective. This is…
“Ranch style” SEO
SEO has changed. You all know that. And my team has shifted, starting in Q4, from long-form pillar pieces to…
