Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
A content career pathing rubric
Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social…
How to scale production without sacrificing quality
In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is….
How to master the art of interviews
Interviewing is an art, and it takes time and practice to get good at it. I could honestly end this…
How to make sure your content is helpful
I used to write the weekly newsletter for the BigCommerce blog. It wasn’t a big audience. We really hid the…
Moving beyond keyword analysis
Google’s SERP has changed, again, and there are many indications that it will negatively impact organic search traffic to sites. …
The 4 content priorities that build a scalable program
There are 4 main priorities across most content marketing or content strategy teams. At any given time, you may be…
It must happen at every organization.
Someone, somewhere, says the words, “thought leadership,” and looks in your direction. As the content lead, the implication is that…
Content design matters more than content quality. Full stop.
Content design seems to matter more than ever, and it’s always really mattered. But UX is a big piece now…
