Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
How to manage other peoples’ perception (and why you should)
I’m a big Survivor fan and while there are so many reasons I love this game, one of them is…
A content type hierarchy to keep you sane
Content teams are notorious for having too much work. It’s ultimately a prioritization issue (often not even within the content…
What’s old is new again
When I first started content marketing, I was a news-jacking pro. After all, I came from the news industry, and…
11 content team values and expectations (that lead to team success and personal career growth)
I have a lot of little content and career mantras I’ve developed over the years. I’m not always the best…
How to create content for the funnel
Content is the lifeblood of an organization. After all, our lives are stories––and every decision we make is done based…
A content career pathing rubric
Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social…
How to scale production without sacrificing quality
In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is….
How to master the art of interviews
Interviewing is an art, and it takes time and practice to get good at it. I could honestly end this…
