Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
How (and why) to commission original research
Proprietary reports are original research that your company commissions to answer questions that your target audience, and prospects, likely have….
How (and why) to commission original research
Proprietary reports are original research that your company commissions to answer questions that your target audience, and prospects, likely have….
A content hierarchy to help to present strategy to execs
I’ve been lurking on LinkedIn every so often during my parental leave––and it’s clear that a lot of content folks…
How to not become a redundant echo chamber
Dear Tracey, Excited about this newsletter—I have to say, that’s the quickest I’ve signed up for something I saw on…
How to manage other peoples’ perception (and why you should)
I’m a big Survivor fan and while there are so many reasons I love this game, one of them is…
A content type hierarchy to keep you sane
Content teams are notorious for having too much work. It’s ultimately a prioritization issue (often not even within the content…
What’s old is new again
When I first started content marketing, I was a news-jacking pro. After all, I came from the news industry, and…
