Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
What’s your big, bold content marketing idea?
I asked a content marketer the other day this question: “What’s a big, bold content marketing idea you’ve always wanted…
What is a strategic narrative?
A strategic narrative is a document typically created by a product marketing team that tells the story of the company’s…
Is it just me, or has gen AI gotten wildly good?
ChatGPT came out when I was on my first maternity leave––and then matured faster than my baby has since then,…
How to scale production without sacrificing quality
In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is….
5 things top of mind from AIO to marketing moments
Resourcing & budgeting: You can’t execute on any of the above if you don’t have the resources. Writers, agencies, tools…
A ready-to-use 2025 planning template
It’s FY25 planning time. In an ideal world, you are planning your full content strategy for 2025, knowing much of…
The 4 types of content you need in your strategy in 2025
I’ve spent my first week back at work catching up with the team, and doing an audit––what is working for…
9 Reforge artifacts I’m finding useful
If you aren’t familiar, Reforge is a fantastic place to find courses and “artifacts” from senior and executive-level marketers just…
