Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
Created by
Tracey Wallace
MEDIA
LATEST News from Contentment
Content governance: a blessing and a curse
I’ve been thinking about content governance a lot recently, which makes sense. When you get to a certain size of…
Focus on the basics and what you can control
I work on enterprise content strategy. I’m responsible for performance content (SEO) and campaign content for our SMB audience and…
3 very different examples of successful content strategies
I was inspired this week by a few LinkedIn posts highlighting content strategies: These posts highlight the best of content…
The truth about Rudolf the Red-Nosed Reindeer
Several years ago at BigCommerce, I put together a content plan to build out a nostalgic piece of content pre-holiday….
9 timeless content marketing lessons from Benjamin Franklin
Poor Richard’s Almanack is one of the earliest recorded content marketing efforts I can find, though I am certain not…
What I’m excited about in 2025
The #1 topic of conversation over Christmas among my extended family was AI. I now have my 74 year old…
What’s your big, bold content marketing idea?
I asked a content marketer the other day this question: “What’s a big, bold content marketing idea you’ve always wanted…
What is a strategic narrative?
A strategic narrative is a document typically created by a product marketing team that tells the story of the company’s…
