Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
Created by
Tracey Wallace
MEDIA
LATEST News from Contentment
If you write it, they won’t come.
The online discourse about content marketing is all over the place. SEO works. SEO is dead. Webinars work. Webinars are…
How to strategically prioritize content creation
Your product marketing team is your #1 input to your content strategy. In fact, at many orgs, content marketing and…
5 content marketing truisms
A short & sweet list of things that haven’t changed even a little: TweetShare
Carving out time for content taxonomy alignment
I’m deep in the work of content taxonomy this week. In fact, it’s why I’m in Boston. I’m gathering in…
Content governance: a blessing and a curse
I’ve been thinking about content governance a lot recently, which makes sense. When you get to a certain size of…
Focus on the basics and what you can control
I work on enterprise content strategy. I’m responsible for performance content (SEO) and campaign content for our SMB audience and…
3 very different examples of successful content strategies
I was inspired this week by a few LinkedIn posts highlighting content strategies: These posts highlight the best of content…
