Is the New York Times Lawsuit the Beginning of the End for ChatGPT?
The New York Times is suing OpenAI and Microsoft for copyright infringement, claiming the language learning model stole thousands of its articles to train its machines, and allowing millions of other sites to profit off of the backs of its employees’ hard-earned labor. So what happens next if the New York Times wins their suit? …
Read MoreThe Devil’s in the Details: Why Metrics Matter, with Peter Mahoney
Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind “The Next CMO,” who dropped by the studio to chat with Daniel about his super analytical take on marketing tactics in this blast from the Marketing Millennials’ past. Peter’s secret sauce? It’s all about the scientific method. Get set…
Read MoreAre User Personas a Waste of Time? with Adrienne Barnes
Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer Persona, who’s here to unpack the careful art of crafting a kickass buyer persona. In this episode from the archives, Adrienne’s got the lowdown on why so many…
Read MoreCreating Campaigns that Generate Demand in 2024, with Kyle Lacy
In this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish’s marketing machine. Get ready to delve into the nitty-gritty of prepping for marketing in the New Year. In this jam-packed episode, Kyle spills the tea on the magic formula for budgeting and…
Read More222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn Bourgoin
Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors. She and Daniel chat about…
Read MoreFive Content Marketing Predictions for 2024 (Solo Edition)
What marketing trends can you expect to explode in 2024? That’s right—it’s that time of year again when Daniel predicts what trends will go off in the new year. This time around, he’s doubling down on video content being the new source of truth and expecting content standards to skyrocket with the rise of AI.…
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