224 – How to Build a Thriving Community, with David Spinks
What are the key qualities of a successful community, and how can businesses effectively build and nurture them? In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage…
Read MoreThe Marketing Hill Mash: We All Just Want (Our Content) to Be Seen
As a marketer, how exactly do you get your content out there? After all, content is pretty pointless if no one is there to view it, and TBH, distribution is one of the most frustrating, stress-inducing, hair-pulling parts of marketing there is. Luckily, these next five marketers have some pretty strong takes on what you…
Read MoreThe Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024? In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be the future of marketing? Plus, what lessons does Amazon have to…
Read More223 – Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing,…
Read MoreMastering SEO and Accessibility, with Rejoice Ojiaku
As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive? Rejoice Ojiaku is an SEO whiz who’s knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Content Partnership Lead at B-DigitalUK, she’s also a renowned advocate for inclusion and…
Read MoreThe Marketing Hill Mash: The Customer is Always Right… Right?
Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed. In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you should be capturing your audience’s…
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