183 – How to Make Content that Converts, with Alexa Ritacco (CMO of Jenni Kayne)
In today’s pod, Daniel sits down with the dynamic Alexa Ritacco, CMO of the chic clothing line, Jenni Kayne. With a rock-solid focus on acquisition, retention, and e-commerce, Alexa shares how she cleverly marries the brand and performance world to create content that captures customers and conversions. Alexa dishes on her journey with Jenni Kayne…
Read MoreS6 Ep6: Helping People, Helping Pets— Scenthound’s Membership-Based Grooming Empire
Tim Vogel’s fascination with dogs began at a young age. Perplexed and compelled by his four-legged friend’s behavior, Tim knew that the pet industry was the place where he could create a business that left the world a better place than how he found it. Enter Scenthound, the world’s first membership-based grooming business. On a…
Read More182 – The Strategy Behind Reality TV’s Biggest Influencers
Ever wonder how your favorite reality TV stars make a living off of that influencer lifestyle? Repping reality show contestants from shows like The Bachelor, MTV’s The Challenge, and Love is Blind, Courtney Bagby, CEO and founder of Little Red Management, drops by the studio to explain the strategy behind brand and reality TV partnerships. …
Read MoreS6 Ep5: Sweetgreen – From A College Project to Billion Dollar IPO
Salad shouldn’t scale. So how did Sweetgreen defy those odds, creating a health food franchise fixated on quality, sustainability, and healthy eating? Now, with nearly 1,000 locations across the US, Sweetgreen co-founder and CEO Jonathan Neman is finally divulging his franchise playbook to the Wolf. Tune in to hear why Sweetgreen grew to the success…
Read More15 Things I Wish I Knew Before I Became a Marketer (Solo Edition)
Daniel’s back for another solo pod, and this time he’s revealing the top 15 things he wishes he knew before embarking on his marketing career. If you’re an aspiring marketer or just beginning your marketing career, you won’t want to miss this ep. Daniel’s unpacking his greatest insights over the course of his career, including…
Read More181 – How to Increase Customer Acquisitions, with John Coyle
How do you grow a brand? And what should you be concerned about during various stages of company growth? John Coyle, podcast host of “Modern Commerce,” talks to Daniel about the ins and outs of growing a media company and what considerations you should be taking into account as your brand scales. Then, later they…
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