222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn Bourgoin
Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors. She and Daniel chat about…
Read MoreFive Content Marketing Predictions for 2024 (Solo Edition)
What marketing trends can you expect to explode in 2024? That’s right—it’s that time of year again when Daniel predicts what trends will go off in the new year. This time around, he’s doubling down on video content being the new source of truth and expecting content standards to skyrocket with the rise of AI.…
Read MoreS7 E12: A Look Back at 2023’s Greatest Moments
As 2023 draws to a close, we’re taking a step back to take a look at some of the best moments we’ve had here on Franchise Empires. Over the last two years, the Wolf has had the chance to interview some incredible franchise players, and we’ve compiled some of the best, most impactful moments over…
Read More221 – The Power of Simplicity, with the Co-Founder of Allbirds, Tim Brown
Does the best creativity come from constraint? Discover the story behind Allbirds, the sustainable footwear brand that has taken the world by storm, and is on a ground-breaking mission to create the world’s first footwear brand with a zero-carbon footprint by the year 2030. Founder Tim Brown shares his journey from playing professional soccer in…
Read More220 – Using Community to Grow Your Brand, with Ty Haney, Founder of Outdoor Voices
Forget about paid advertising. What does the future of a community-based brand look like? Ty Haney, the founder of Outdoor Voices and TYB, shares her vision for the future of brands and explains why community building and gamifying brand engagement are critical parts of advertising success. What is the power of community in driving growth…
Read MoreThe Marketing Hill Mash: Invest in People, Not Numbers
It’s time to put some humanity back into marketing. Metrics or numbers, don’t make marketing great. People do. In this special compilation episode, we’re diving back into the archives to bring you some of marketing’s juiciest takes. And these next few marketers couldn’t agree more that companies should invest in their people, not numbers. From…
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