SPECIAL SERIES: Are Surveys Dead? (Is Die Hard a Holiday Movie? 🧑‍🎄) | Bathroom Break #31 🚽
Are surveys dead? Do they matter? Is Die Hard a holiday movie? How about Harry Potter? These are great questions that Daniel and Jay answer in this Bathroom Break. And to tell you the truth, surveys are kinda dead—but the “quiz” may be a better option, according to Jay. They’re a great way to drive…
Read More294 – Marketing for Good: Non-Profit Guide with Vivian Borja, CMO of Food For the Poor
Let’s get real: marketing for non-profits is an underserved category and not talked about enough. In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat. …
Read MoreMARKETING MEDICINE SERIES 👨🏼‍⚕️| Navigating Layoffs and Maximizing Impact with Ryan Glanzer | Episode 3
What do you do when headcount is reduced, but growth goals keep climbing? In this episode of Marketing Medicine, Director of Lifecycle Marketing Ryan Glanzer reveals his prescription and treatment plan for maximizing impact when you have fewer resources. Layoffs don’t just reduce the amount of people in meetings—they have a ripple effect throughout the…
Read More293 – The Gen Z Marketing Complete Guide with Luke deWilde and Sam Obletz of Claim
There’s a new disruptor in advertising and marketing… And it’s two millennials going after Gen Z. In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think PokĂ©mon cards—almost like a game. How do you track which brands are…
Read MoreSPECIAL SERIES: Instagram Marketing Hacks (âž•Do Stories and Hashtags Actually Matter?) | Bathroom Break #30 đźš˝
So, what’s your Instagram brand strategy? What should marketers do on the app? Daniel shares his strategies with both Reels and static images, and how many hashtags he uses. (Spoiler: it’s three.) Plus, find out how Daniel makes the TMM content. Jay also asks an important question: should you be sharing things to your story?…
Read More292 – How to Research and Leverage Social Trends (BookTok is Doing WHAT? đź“š) with Lindsey Reeder of HarperCollins Publishers
Here’s something readers don’t really want to admit… TikTok helps books remain relevant today. In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy”…
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