WORKWEEK

By Daniel Murray

There’s a new disruptor in advertising and marketing…

And it’s two millennials going after Gen Z. 

In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with me. 

Also, we talk about things marketers should be thinking about: authenticity and experiences. Authenticity is all about finding a good fit for the brand and experiences in real life drive shared history, not just phone scrolling. What can your brand do to get your customers more experiences? 

Plus, Gen Z are more likely to try new products and brands vs. their older counterparts who are brand loyal. How does Claim leverage this?

If you’re interested in marketing to Gen Z in an honest and exciting way, this is the episode for you. 

Follow Luke:

LinkedIn: https://www.linkedin.com/in/lukedewilde/

Follow Sam:

LinkedIn: https://www.linkedin.com/in/samobletz/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com