S6 EP10: Why Tailoring Content to Your Local Audience Matters
Deciding on what content to put out can be overwhelming. But there’s one rule you can follow to make sure your content always lands. Tell local stories. In this quick dive, Ben shares his wisdom on why it’s important to choose highly relatable stories, some real life examples of great local storytelling, and how you…
Read MoreS2 Ep13: How Swaypay is Bypassing The Cold Start Problem on TikTok
When you can tell Andrew Chen from A16z how to solve the cold start problem, you know you’re on to a good thing. Meet Swaypay, the company with all the answers. And those answers come from Kaeya Majmundar, Founder and CEO, with a $4.2 million Series A to her name. Joe and Kaeya, discuss how…
Read MoreS6 EP9: Why Your Podcast Should Be A Media Company with Daniel Murray from The Marketing Millennials
Making money? That’s the easy part, but how do you make it sustainable? Daniel Murray, of Marketing Millennials, has the answer. Ben dives into it with marketing legend Daniel Murray. With more than 360,000 LinkedIn users following his Marketing Millennials podcast page and 24k Twitter fans, Daniel is nailing success as a creator. In this…
Read MoreS6 EP8: Why Great Distribution = Great Relationships
In this fly through, Ben shares a lesson he wishes he’d known right from the start: The secret to growing your distribution. How? Tune in and find out why building relationships should be your number one priority, how the Disney CEO created his empire, and why one stakeholder is all it takes. This is the…
Read More91 – How Jason Bradwell is Fixing B2B Marketing
B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it. From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping…
Read MoreS2 Ep3: Why Climate Core Capital is Investing in Green Real Estate And How You Can Too
Most real estate investors are unprepared for how climate change will impact their business. Owen Woolcock is one step ahead, investing in markets that will stay resilient long into the future. Real estate is often seen as a ‘safe investment’, but with increasing focus on how buildings are built and how they impact the environment,…
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