27 June 2022 |
S2 Ep13: How Swaypay is Bypassing The Cold Start Problem on TikTok
By Joe Sweeny
When you can tell Andrew Chen from A16z how to solve the cold start problem, you know you’re on to a good thing. Meet Swaypay, the company with all the answers.
And those answers come from Kaeya Majmundar, Founder and CEO, with a $4.2 million Series A to her name.
Joe and Kaeya, discuss how Swaypay is riding on TikTok’s coattails, how to capture the longtail of social media through everyday users, and why Swaypay customers pay based on the virality of the post.
You’ll hear all about the rise of social fintech, effective online marketing, and how word of mouth marketing really works.
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