23 June 2022 |
91 – How Jason Bradwell is Fixing B2B Marketing
By Daniel Murray
B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it.
From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience.
Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok.
You’ll also hear why creativity is a competitive advantage and what Jason’s learnt after more than a decade in the industry.
And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running.
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Leveraging TikTok To Enhance Your B2B Marketing Strategies
“If you want to throw down the gauntlet of how can I push my team to be creative within this organization, task them with setting up a TikTok profile and creating content every day for three months. And you’ll start to see the results.” — Jason Bradwell, Senior Director at Deltatre.
In 2022, the focus for B2B marketers is to create more targeted and personalized content. The key is to strategically leverage content that meets your target audience where they are spending their time and attention – on social media channels and apps like TikTok. In today’s world of constant digital stimuli, it can be challenging to get your brand noticed, let alone stand out from the crowd. But that’s exactly what you need to do in order to win as a B2B business. As a short form video platform, TikTok has quickly become one of the most popular social media apps among users of all ages with an estimated 1 Billion active monthly users. This makes it an ideal place for B2B marketers to begin exploring new ways to reach their target audience.
B2B Marketing Strategy: Audience Identification
Knowing who you are marketing to and what makes them tick is key to any successful B2B marketing strategy. Understanding your audience’s demographics, psychographics, and their purchase journey will help you create more personalized and targeted marketing messages. Knowing your audience will also help you determine where and how you want to engage your audience. If you’re B2B, this may be in the form of webinars, blogs, whitepapers, email marketing, and more.
B2B Marketing Strategy: Video Content Creation
With the average internet user spending almost as much time consuming online video as they do on social media, video has become one of the most powerful forms of marketing. TikTok is no exception. With 1 billion active monthly users, TikTok is one of the most popular apps for teens and young millennials. This makes TikTok an ideal place for B2B marketers to begin exploring video content creation for their marketing strategy.
B2B Marketing Strategy: Influencer Marketing
Brands have been partnering with influencers since the rise of social media. TikTok allows brands to find and connect with influencers within the app and create sponsored content for targeted audiences. This is another great way for B2B marketers to create targeted and personalized marketing content that resonates with their audience. TikTok’s influencers can be anyone from a well-known blogger to a TikTok user with a large following. You can use TikTok’s search tool to find influencers who align with your brand’s values and customer base. This can be done by searching for hashtags and topics relevant to your brand and its products and services.
B2B Marketing Strategy: Paid Advertising
TikTok recently started rolling out paid advertising options in select countries within the app. TikTok’s paid advertising options allow marketers to promote their content by targeting TikTok users based on age, gender, and location. You can also choose how much you want to spend and the duration of your ad. With TikTok’s paid advertising, B2B marketers can now reach a wider audience and a younger demographic that may not have been interested in their product or service before.