WORKWEEK

Content teams are notorious for having too much work. It’s ultimately a prioritization issue (often not even within the content team, but I digress).  So, today, I wanted to talk through my content type/theme hierarchy and how I like to prioritize my work.  This isn’t at all about strategy. Instead,you can apply strategy as the…

When I first started content marketing, I was a news-jacking pro. After all, I came from the news industry, and I knew how to take a piece of news, interview a couple experts, and layer over a point-of-view relevant to the brand I was working at.  In fact, this is what had Verizon once send…

I have a lot of little content and career mantras I’ve developed over the years. I’m not always the best at abiding by them. I listened to a Hidden Brain podcast recently that talked about the importance of discipline to keep fighting the good fight. It said even Winston Churchill ignored his own advice after…

Content is the lifeblood of an organization. After all, our lives are stories––and every decision we make is done based on the story we believe, that we tell ourselves. And content marketing is about telling one story to folks over and over and over again, so as to have them tell it to themselves.  This…

Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social media marketers, email marketers, ABM leaders, etc. This is no more evident to me than with social media marketing.  For instance, I talk a lot about content repurposing, and when I talk about it on…

In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is. And I get a ton of answers back to this, y’all! In fact, I’ve started making a Google Sheet to house them so I can see if I can track trends.  More on that another…