WORKWEEK

A strategic narrative is a document typically created by a product marketing team that tells the story of the company’s unique point of view and unique value that it brings to its customers. It helps to define target audiences, the tech structure and stack, and use cases. Strategic narratives go heavy on storytelling, building a…

ChatGPT came out when I was on my first maternity leave––and then matured faster than my baby has since then, I swear. It felt like it took me a while to get a hang of generative AI as a result. But these days, I’m using it to build outlines for content that ground my team…

In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is. And I get a ton of answers back to this, y’all! In fact, I’ve started making a Google Sheet to house them so I can see if I can track trends.  More on that another…

Resourcing & budgeting: You can’t execute on any of the above if you don’t have the resources. Writers, agencies, tools & tech. Whatever it is you need, document it, get proposals, and begin working on budget approvals. Your Q1 content needs to be created now. You don’t have time to waste.

It’s FY25 planning time. In an ideal world, you are planning your full content strategy for 2025, knowing much of it will change––specifically the details.  Dates will be pushed, forward and back. Product launches will move. SMEs will drop out. New channels or tactics may prove more effective, and you’ll shift. But what shouldn’t change,…