Anatomy of a Successful B2B Social Media Presence

How to generate product demand and engagement without boring webinars and white papers Yesterday, I sat down with Chi Thukral—Social Media Lead at Hubspot—to chat through how to build a truly engaging social media presence as a B2B company. I’ll share the recording below in just a second, but a few high-level notes I took…

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Social Strategy 101: Using copy to support video creative

Beehiiv—and newsletter platform for creators and businesses—is executing their social content strategy as well as any software company I’ve seen. I’ll do a full deep dive into their strategy at some point (perhaps this coming Monday), but today I want to get super tactical and focus on one particular post. This is a prime example…

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Lesson learned

Why relying on trending content to build a social presence is a fast track to burnout Early on in my social media marketing career, I was hellbent on chasing trends and hijacking viral moments to grow the brand account on social. I’d spend inhuman hours on the timeline scouring it for content material. Hopping in…

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Social Media 101: Outbound Engagement

You don’t have the right to complain about ‘low engagement’ if you’re not participating in the engagement. ‘Posting and ghosting’ is a dead-end strategy. After all, social media is supposed to be social. But you already knew that (I hope). So today we’re taking it a few steps deeper. How deep? Here’s a meme to…

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The easiest way to overcome creative block as a social media marketer

Shameless plug here. But dropped this walkthrough on X/Twitter of my favorite way to combat creative block. Super quick ~4min watch, but if you implement this consistently, you’ll have a sort of insurance policy for when you wake up and the creative side of your brain decides to malfunction for the day. Check it out.…

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How to write B2B case studies that go viral on social

Add this content format to your Swipe File ASAP ✅ If you’re selling a B2B product—like a SaaS or agency services—your customers have 2 questions. → What’s the ROI? → Who else has used this? The best way to answer this: case studies. Taking customer success stories and packaging them into an easy-to-ready format that…

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