13 brands I’m obsessed with on social
Add these accounts to your Swipe File [Btw, if you missed my virtual event with Alex Hao, Notion’s SMM, reply to this email and I’ll send you the recording for free] Look through these brands and pay attention to: This is one of my favorite ways to learn. That’s all I’ve got today.
Read MoreHow Intro pulled 2.2M views with this sneaky influencer strategy
Earlier this week, I did a case study on Intro’s Twitter/X social media content strategy. [Check that out here if you haven’t yet] And during my deep dive, I stumbled upon a post that deserved its own write up. Nikita is a prominent founder (former Facebook employee, recently exited another consumer social app called Gas),…
Read MoreHow Intro is taking over the X timeline 📈
3 simple strategies your B2B business can steal, this week I spend way too much time on X (I used Twitter in the subject line just in case … I’m still conflicted). Over the past 3-4 weeks I’ve noticed a company popping up on my timeline more and more. At first, I didn’t really pay…
Read MoreThe real secret to social media success 📈
Using Ferrari’s IG as an example 🏎 It’s easy to get caught up in all of the social media growth hacks and content strategy tips out there on the internet (looking at you, LinkedIn carousel creators). I’m guilty of it too. What nobody tells you? The best content presences are usually supported by a strong…
Read MoreHow to set up a lean, but effective social media team
Emphasis on the word “team.” There’s a big problem. A lot of social media managers are set up to fail ❌ Don’t believe me? Let me know if this sounds familiar… A single social media manager in charge of research, content creation, video editing, graphic design, distribution… Across multiple platforms. Been there. Not fun. Truth…
Read MoreThe case for creative freedom (to make better content)
Today I want to break down a sponsored LinkedIn shitpost that was selling creatine gummies. Yes, you read that correctly. Stay with me here. Jack Raines is a finance writer, and seasoned shitposter—and just a homie—who consistently goes viral on LinkedIn for his satire. This post from Jack about his favorite personal finance hack (stealing…
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