How Notion runs their social media strategy
Building content calendars, turning down ‘bad’ requests other departments, and more Last Thursday, 205+ startups marketers got to sit down with Alex Hao and I for an hour to discuss Productivity Systems for Social Media Managers. The feedback we got was phenomenal (I have another event coming in September btw). And here are some of…
Read MoreHow to get more reach on your product launch posts 📈
Hacking distribution as a smaller startup (with an example) I was scrolling Twitter (still not calling it X yet) earlier this morning and I saw this post I love from a brand called Creative OS: It’s a video, so it might be helpful to click through to watch (I know, telling you to click off…
Read MoreMcDonald’s posted the perfect brand tweet
Welcome to Social Files — your no-BS guide to building a successful social media presence. Having one of those weeks as a social media professional when you want to delete your entire digital footprint and go off the grid. Some people say they want a farm… but I’d like to peace out to a Spanish…
Read MoreProductivity Systems for Social Media Managers
Working in social media can get overwhelming, fast. The shipping velocity is unreal. The volume of content that needs to go out across multiple platforms is a lot. The requests from clients and leadership are incessant. Hence, this tweet (or Xeet… idk at this point): How do you keep your head above water? Systems. You…
Read MoreHow to ethically farm engagement on social media
A masterclass in engagement bait (but it’s a good thing, trust me) Check out this tweet from Justin Gordon: The post stupidly simple. 4 words (5 if you count the underscores as a word). And it prints engagement. Just look at the bottom left corner of this screenshot: 136 replies. Relative to the account size,…
Read MoreHow your customers use social media to make buying decisions
A few lessons I learned from my quest to find a binge-worthy TV show this weekend I spent most of Saturday after my morning long run laid out on my couch, not moving an inch. Well, besides getting up to go grab the sushi I had delivered. I needed something to watch to pass the…
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