WORKWEEK

Real quick primer on this section of the newsletter: If you’ve been around here for any amount of time, you know how big I am on collecting inspiration — building your Swipe File. So on Thursday’s I want to share a specific post or strategy that I’ve noticed on the social timelines, for you to…

Using templates to save you time, beat ‘creative block,’ and advance your career as a Social Media Manager See, there are proven models for ‘what works’ in social media management. Templates serve 2 purposes: A) Make sure that you’re never starting from a blank page as a social media manager B) Make it easy to…

Everything you need to know as a marketer 🧠 Threads launched last night, and the numbers are insane: → 2M users in 2 hours → 5M users in 4 hours → 30M+ users overnight #1 in the Apple App Store (maybe Android too but I wouldn’t know) My favorite part about all of this? Zuck…

Add these to your reading (or watching) list 1. An Eye-Opening Conversation with Podcast Legend Tim Ferriss by Colin and Samir. This one isn’t necessarily a ‘social media strategy’ resource but there are so many lessons for marketers to take away from this. One that stuck out to me was Tim’s emphasis on picking a…

How to use repetition in your social content to occupy space in your customer’s mind ‘I feel like we’re repeating ourselves a lot.’ If I had a dollar for every time I’ve heard this from a founder, or someone in marketing leadership… I wouldn’t be rich. But I’d have quite a few dollars. Lol. ‘Repeating…

Everything you need to know about building a B2B social media presence Today I sat down with one of my favorite B2B Social Media Managers — Christina Le. Christina runs social over at OpenPhone and is doing great work there. Got to spend some time with her and dive into her thought process around building…