13 brands I’m obsessed with on social
By Tommy Clark
Add these accounts to your Swipe File
- Represent Clothing — Rep clothing makes up about 50-60% of my wardrobe. The way the brand, and the founders, have approached content is textbook. Brand channels highlight the product, and George Heaton (co-founder) has taken a build-in-public approach to his own socials which has built a tight-knit community around the brand.
- Notion — Notion is gold-standard for a hybrid B2B / B2C software product socials. I love how they tailor their voice and social strategy depending on the platform, to speak directly to the segment of their target audience is active on the platform.
[Btw, if you missed my virtual event with Alex Hao, Notion’s SMM, reply to this email and I’ll send you the recording for free]
- Washington State Dept. of Natural Resources — WSDNR is a prime example of a brand who uses humor in their social strategy, but is still able to communicate serious topics. ‘Serious’ brands don’t need to be boring!
- Darc Sport — Prime example of an apparel brand who’s build a cult-like community on social. Big fan of their use of repetition in their copy and social posts to reinforce their brand message.
- Intro — Intro is running the startup Twitter/X playbook to perfection, and it’s no wonder that they’re all over my timeline as of late. I wrote a full deep dive on their social strategy here if you want to dive into that.
- OpenPhone — I think OpenPhone is a great B2B example to follow on LinkedIn. Christina Le is doing great work over there!
- Entrapranure — this account is the only reason I consistently open Instagram. Gold standard for meme accounts. Oh and of course… tip your landlord.
- McDonald’s — the McD’s social team and agency partners are putting on a clinic lately with the content that has been coming out of their channels. Worth studying, regardless of if you’re a multinational corporation.
- Morning Brew — Morning Brew has been on fire lately with their video content on socials, and on YouTube (shoutout Macy and Dan).
- Hubspot — I’ve been loving Hubspot’s refreshed approach to Twitter/X lately! It’s clear that they are giving the social team the freedom to post content that will perform, not just webinar links and blog content. B2B social doesn’t have to be boring!
- Shopify — Shopify is another example of a largely B2B tech company that has a social-native voice. B2B companies don’t need to be sterile on social. The brand voice you adopt in webinars and white papers shouldn’t be the one that you adopt on social.
- Ferrari — The lesson here? When you have an elite product, your social strategy is to amplify it. Just look at their Instagram feed… what do you see? 95%+ of the content is cars. No trending videos, no memes… cars.
- Alex Hormozi — Not a ‘brand,’ but his content strategy is worth studying. It’s gotten to the point where I’ll: see one of his tweets. Close Twitter. Open IG. Scroll Reels. See one of his Reels. Go over to YouTube. See a podcast clip with him on it. Back to Twitter. Another Hormozi tweet. It’s absurd lol.
Look through these brands and pay attention to:
- What’s working for them?
- Are there any patterns I can apply?
This is one of my favorite ways to learn.
That’s all I’ve got today.