WORKWEEK

DEEP DIVE <aside> 💡 a case study on either your own work at TW or another brand’s social strategy. Each deep dive will leave the reader with 1-3 actionable strategies to apply in the coming week. “Super practical stuff, not high-level fluff” </aside> How to set up a lean, but effective social media team Emphasis on…

NEWS BITS <aside> 💡 relevant platform updates and/or social media news, with your take on how it will affect the day-to-day of the typical social media manager. </aside> 1) How The Washington Post Topped 6 Million Instagram Followers Washington-Post-2022.jpg.webp TLDR: In a time when Instagram growth feels like a monumental task (because it is), Washington…

NEWS BITS <aside> 💡 relevant platform updates and/or social media news, with your take on how it will affect the day-to-day of the typical social media manager. </aside> 1) TikTok Is Becoming A Search Engine 🔎 TLDR: TikTok is coming for Google’s throne. And you need to pay attention. According to Prabhakar Raghavan, Google’s SVP:…

NEWS BITS <aside> 💡 relevant platform updates and/or social media news, with your take on how it will affect the day-to-day of the typical social media manager. </aside> 1) So, who’s behind the RadioShack Twitter nightmare? TLDR: RadioShack has gone rogue on Twitter over the past few weeks. But you probably already knew that. And…

NEWS BITS <aside> 💡 relevant platform updates and/or social media news, with your take on how it will affect the day-to-day of the typical social media manager. </aside> 1) Instagram insider reveals 5 platform best practices 🔎 TLDR: Will Yoder is on the sports partnerships team at Meta + Instagram. According to Will, here are…