✅ 7 must-follow social media managers

1) Kevin Graham – C4 Energy Kevin is a homie. And he’s one of the best social media managers I know. He crushed over at Manscaped, and just started a new gig over at C4 Energy (if you’re remotely into fitness, you know C4). Kev keeps it real. And he posts insightful stuff on Twitter…

Read More

Social Media Management 101: Prioritization

How to keep a level head and weather the storm when shit hits the fan Ok. Prioritization. Let’s chat about this. You’re overwhelmed. You’ve got 47 deadlines approaching yesterday. What do you do? Thought 1) Let some stuff break. You’re not going to get everything done. Some of the stuff you do get done is…

Read More

Twitter is changing

🐦 Everything you need to know about Twitter’s evolving content preferences If there’s 1 skill every social media manager needs to master, it’s adaptability. Platforms change. Algorithms get updated. New strategies get launched. It never stops. And some changes are seemingly hitting Twitter right now. [Like, actual changes that will affect your content strategy, not some…

Read More

Aesthetics shouldn’t be an afterthought

Marketers love to take a talking point and run with it. No critical thinking. No nuance. Just vibes. One such talking point? “Your IG grid doesn’t matter. The best social content is scrappy (read: low production).” Look. This is well intentioned. And it’s (part) correct. But it’s not a blanket statement. I think we can…

Read More

The 2023 LinkedIn Growth Playbook

Social Files Declassified; Volume 3 Lara Acosta has grown from 0 → 57K+ followers on LinkedIn in just under 1 year. And even more impressive — she’s built a business that has replaced her previous full-time income off the back of that follower growth. She knows her shit when it comes to growing on LinkedIn.…

Read More

Social Files Declassified; Volume 2

How To Actually Use Memes In Your Marketing & Make Money From Them Not many people get memes. But Jason is one of them. The dude is writing a book on it. Seriously. After running up his own Twitter account and growing his newsletter to 6000+ engaged subscribers, he’s since led content and marketing for…

Read More