WORKWEEK

The good, the bad, and the ugly of advertising — and how to do it right I’ve worked in a business where advertising is the main line of revenue for nearly a decade.  In the last 24 months, I’ve never heard such hate for a business model.  Yesterday I met with a prominent VC to…

The Athletic Meets the NYT TLDR: Alex Mather and Adam Hansmann led the sale of The Athletic to the New York Times for $550M cash. The Athletic was set to do $65M in revenue with $55M in operating loss. They are the 2nd largest sports newsroom in the country, only behind Disney owned, ESPN. Perpetual’s Perspective:…

Guest Post by Ben Bradbury (@benbradbury_) What audio company drove more revenue than Spotify, Twitter and Snapchat combined in 2020? Oh wait, it’s not a company at all. It’s a product. Airpods.  Apple sold 110 million Airpods last year. That makes them a multi-billion dollar company in their own right — this is a signal…

Guest Post by Tyler Denk (@denk_tweets) Let’s first explore why investing in a referral program for your newsletter (or publication) is a worthy use of your time and effort.  Aside from creating the best content possible (that should be a given), every newsletter’s next priority is growing their audience so more people can read their…