Go-to-North-Stars

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NORTH STAR – FOOTER:  Dairy Boy: I LOVE the design of this footer. It is far from standard and really beautiful / clear / tight. It’s also incredibly on brand. However, there are some MUCH lower hanging fruits for Dairy Boy to attack. The CRM capture for starters (screenshot below). Adding a CTA to the…

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Inspiring change:

Did you know that 2 years after receiving the Nobel Peace Prize in 1966 that the average American still had unfavorable views of Martin Luther King? 63%  of Americans to be exact…  But today, most Americans would say he had a positive impact on the country.  I share those facts to highlight that making change…

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The (Unlikely) End of the FICO Score

My first house was a bit of a fixer-upper. My wife and I knew this going in. It was built in 1939 and it had been, for the two decades before we bought it, mainly used as a rental property for college kids. We knew we were signing up for a lot of work (and…

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📓 balancing bonds

✍🏽 My manager is in his late 20s (same age as me) and a first-time manager, who happened to be my closest teammate before his promotion. I’ve had a hard time navigating the professional relationship over the past year. Any advice on how to keep it personal AND professional? P.S. I was extremely proud to…

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Promise me something, okay? Before you name anything, ask 10 people to tell you how the name is pronounced. 10 totally uninvolved people. Ideally different ages and in different places.  I’m talking before you name a new company. A new product line. Your community. Anything.  🌅: If it’s hard to say – that’s bad.  🌅:…

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