When you’re planning your welcome offer (That offer that hits a customer when they land on the site via an email / SMS info capture popup)… are you making sure that you’re WELCOME OFFER ISN’T MORE COMPELLING THAN YOUR SUBSCRIPTION OFFER? Here’s what I mean: you cannot give away more to net-new traffic than you…

2️⃣ PRICING TECHNIQUES TO RAISE AOV – IMMEDIATELY.  1️⃣: If your hero SKU (the product you sell the most units of) is $44, then your free shipping threshold need not be $25. And, it better not be $100. It needs to be something that pushes your AOV up, but that is actually able to be…

Funnel Hacking: OSEA Malibu  Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand, or a business, than to behave like a customer.  With that, let’s funnel hack our little hearts out! OSEA Malibu, you’re up! 🐡 (I’ve updated this from when I sent in May 2023 – a lot has changed since…

My best friend Carly is also my coworker. Well, we started as coworkers and the best friendship developed over time – for me it was quick but I think she really started liking me 3 months in when she realized I could be trusted for shopping advice.  Carly is the Creative Director of Sharma Brands…

I think we all just have so much to do. And, it’s hard for every brand to do every single thing well.  Well, let’s tackle 5 things I think your brand might not be doing but that I think you should do – because makes a big difference because most people don’t do these things.…

KHAITE Sofia Richie wearing Khaite to her wedding weekend as she became Sofia Richie Grainge ^  🌹 🦋 🕯️🌹 🦋 🕯️🌹 🦋 🕯️ In honor of my overflowing wishlist that has truly 6 things from this brand on it, and the fact that I’m currently wearing my Khaite jean jacket (that I got for my…