I think we all just have so much to do. And, it’s hard for every brand to do every single thing well.
Well, let’s tackle 5 things I think your brand might not be doing but that I think you should do – because makes a big difference because most people don’t do these things. Does that make sense?
In a world where we can’t do everything… do everything that everyone else forgets xo.
1️⃣. Every legalese and business requirement of your website is yours to lay down and accept or yours to give a shit about. The harder you try, the more you’ll stand out. The bar here is so low. Raise the roof try.
2️⃣. Your instagram bio and highlights are more important than you think. For organic, obviously. But, when you’re running ads on IG – your audience clicks the handle the ad is served from ALL.THE.TIME. What copy is there to greet them? Is it always up to date and CLEAR?
It’s also okay to not go for brand and to use this space for information. Your instagram bio should never feel unchangeable. Like this:
: ‘Made in France Shipping worldwide ‘
: Showcases new collection info and store hours – not cheeky but clear.
: ‘HYBRID PIZZA STEEL OUT NOW ‘
3️⃣. Discount codes that you make your customers type need to be easy to spell. Intuitive. I can’t spell it’s among my worst qualities so this is important to me on a personal level lol.
Why raise the barrier to redemption?
The only 2 formats I recommend:
WORD
WORD30
^1 word is key. Instead of code HAPPYHOLIDAYS why not just HOLIDAY.
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4️⃣. Don’t hardcode elements of your site that don’t apply to everyone. For example, this is Fenty Beauty’s cart in Canada (I screenshotted this when I was in Vancouver!) This lives on https://fentybeauty.com/en-ca
Canadian customers don’t feel better knowing that US customers get free shipping on all orders. That’s not pleasant in the cart – they aren’t happy for their neighbors. They’re reminded that a shipping charge awaits them on the next click.
5️⃣. As a rule, whatever Amazon does is what we should do. I’m not smarter than Amazon. I also have less data. From Amazon, steal this:
One-time purchase: $29.99 ($2.27 / Ounce)
Price / Unit or Price / Ounce shows not just value, but also helps the customer to break down the price of something big, and turn it into something small. A 68 ounce body wash is going to cost a pretty penny, but on the price / ounce level its a lot more palatable. Do this on your own PDPs. Trust.
Also, Amazon writes out the word Ounce. They don’t say: Oz. Do you think that they’ve tested that? Yes.
