Drama

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The above is a Trudon ad. Run on Meta. Notice the pen he’s using. LOL. A brand with a sense of humor! I am actually wildly obsessed with Trudon and that is evidenced here.  I want to show you how Trudon brings their campaign assets to market. I stumbled upon this today as I scrolled…

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why hiring sucks

We’re not very good, are we? Did you know that basically all sales managers – specifically 91% of sales managers – see hiring as one of their top 5 priorities? Not a surprising stat since sales managers are literally hiring all 👏the 👏time! But what’s fascinating – aka highly problematic – is how only 75%…

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Content marketing resources at the ready

The #1 thing I hear from folks about this newsletter is that they’ve used something from within it in a deck, in a conversation with a boss, in something that just plain and simple helps them do a better job in their role.  That was always the goal for this newsletter. It is here to…

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Becoming A Data-Driven Sales Leader

From my journey in sales leadership, one principle has always stood out: never enter a sales engagement without solid data. I encourage my teams and urge you ( and your teams ) to avoid emotion-led pitches. Instead, lead with data and reinforce with emotion, conviction, and confidence. Here are three critical data points every sales…

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Landlord Now Pay Later

3 Fintech News Stories #1: Landlord Now Pay Later (LNPL) What happened? A proptech platform emerged from stealth and raised some equity and debt capital: Downpayments, a real estate fintech startup, is emerging from stealth today with the mission of helping investors purchase new properties with interest-free down payments. Downpayments has secured $31.8 million in…

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