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SUBSCRIPTION vs. WELCOME OFFERS
When you’re planning your welcome offer (That offer that hits a customer when they land on the site via an email / SMS info capture popup)… are you making sure that you’re WELCOME OFFER ISN’T MORE COMPELLING THAN YOUR SUBSCRIPTION OFFER? Here’s what I mean: you cannot give away more to net-new traffic than you…
Read MoreNew York Fintech Week Reflections
Let’s start with a theory – there is an ideal size for everything. A class of 15-20 students works great; a class of 40 is a mess. A software company with 400 employees is a dream to work for; a software company with 4,000 is a bureaucratic nightmare. An industry event with 1,000 attendees is…
Read More📓driving hr excellence
✍🏽 What are the most effective ways to ensure equitable evaluations take place? Are leader-involved, open discussion calibrations even considered best practice? Context: Performance reviews bring so many mixed feelings and input across the workforce. We all want to encourage an equitable process in determining employees success and growth opportunities. Often, open-leader calibration session are…
Read Morere-engaging MQLs
Why should you care about unconverted MQLs? How do I find them? To find your unconverted MQLs, you (or marketing +/or sales ops) can build reports or views that show any prospects who have: 📓 Note: Each company will likely have their own, unique taxonomy for categorizing these kinds of leads. Partnering with your marketing…
Read More“Ranch style” SEO
SEO has changed. You all know that. And my team has shifted, starting in Q4, from long-form pillar pieces to more snackable assets built for specific audience segments at specific points in their journey. But don’t take my word for it. Bernard Huang detailed this strategy here––and named it!. Two notes on this: That’s it…
Read MoreChase Jumps Into Advertising
3 FINTECH NEWS STORIES #1: The Subscription Problem Is Worse Than We Think What happened? Visa launched a new tool for issuers to help their customers manage their subscriptions: In the era of subscription overload, consumers are grappling with the complexities of managing multiple subscriptions across a web of apps. Navigating through each platform’s unique…
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