Posts
A webinar strategy that doesn’t burn you out
Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective. This is the Contentment newsletter, after all. The goal here is to help you create content marketing programs that don’t burn you out. And to do that, you need to have a clear, documented strategy that serves…
Read MoreWhat’s my level again?
I hate to state the obvious but if employees don’t currently know where they stand in the grand scheme of growth, then how could they possibly understand where to go next? It’s like taking a road trip without a map, or well, without GPS now. Something that can be a gamechanger? Having a leveling framework…
Read MoreCredit Cards are a Poor Wedge Product
3 FINTECH NEWS STORIES #1: Credit Cards Are a Poor Wedge Product What happened? Petal, the fintech credit card company, is being acquired: Empower has entered into a definitive agreement to acquire Petal and expects the acquisition to close by the end of the second quarter Its planned acquisition of Petal, a New York-headquartered consumer…
Read MoreSUBSCRIPTION vs. WELCOME OFFERS
When you’re planning your welcome offer (That offer that hits a customer when they land on the site via an email / SMS info capture popup)… are you making sure that you’re WELCOME OFFER ISN’T MORE COMPELLING THAN YOUR SUBSCRIPTION OFFER? Here’s what I mean: you cannot give away more to net-new traffic than you…
Read MoreNew York Fintech Week Reflections
Let’s start with a theory – there is an ideal size for everything. A class of 15-20 students works great; a class of 40 is a mess. A software company with 400 employees is a dream to work for; a software company with 4,000 is a bureaucratic nightmare. An industry event with 1,000 attendees is…
Read More📓driving hr excellence
✍🏽 What are the most effective ways to ensure equitable evaluations take place? Are leader-involved, open discussion calibrations even considered best practice? Context: Performance reviews bring so many mixed feelings and input across the workforce. We all want to encourage an equitable process in determining employees success and growth opportunities. Often, open-leader calibration session are…
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