Sure, there’s a lot changing in the content marketing world––but there’s also a lot staying the same. In fact, this LinkedIn post from Stewart Hillhouse caught my attention this week––primarily for reminding me of what I was first hired to do when I transitioned from journalist to content marketer, which was: A lot of content…

Proprietary reports are original research that your company commissions to answer questions that your target audience, and prospects, likely have. You want to give them answers, data-backed answers, that they otherwise wouldn’t be able to get themselves.  And those answers, well, you want them to tie back to your company, your point of view, and…

Proprietary reports are original research that your company commissions to answer questions that your target audience, and prospects, likely have. You want to give them answers, data-backed answers, that they otherwise wouldn’t be able to get themselves.  And those answers, well, you want them to tie back to your company, your point of view, and…

I’ve been lurking on LinkedIn every so often during my parental leave––and it’s clear that a lot of content folks are really struggling with strategy. That isn’t to say that folks are struggling with coming up with great strategies. No, folks are struggling with documenting those strategies and getting the necessary executive alignment. And that’s…

Dear Tracey, Excited about this newsletter—I have to say, that’s the quickest I’ve signed up for something I saw on an Instagram ad, so you’ve already caught my interest as far as marketing! The biggest struggle my organization faces is creating authentic content that resonates with our audience without each post becoming a redundant echo…