How to make sure your content is helpful

I used to write the weekly newsletter for the BigCommerce blog. It wasn’t a big audience. We really hid the sign up on the blog homepage, so even though we were driving millions of sessions a month, there was no real push to have them sign up for that newsletter.  But, it was a really…

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Moving beyond keyword analysis

Google’s SERP has changed, again, and there are many indications that it will negatively impact organic search traffic to sites.  But, Google had to do something.  Their SERP results have been faltering, losing trust to forums and social media platforms, where people feel like they get quicker, more honest answers––and don’t have to wade through…

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The 4 content priorities that build a scalable program 

There are 4 main priorities across most content marketing or content strategy teams. At any given time, you may be focused more on one than another, but all 4 are important for building and scaling a highly successful content program.  Here is what they are––and I’m curious, which are you most focused on right now?…

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Better 1:1s, Explained

The number one question I get asked is “how can I run better 1:1s?”. The people have asked, so let’s get the people some answers. Whenever I think about improving 1:1s, it comes down to these 3 simple things: Clear expectations First step towards having a great 1:1 experience is providing clarity on:  For example:…

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It must happen at every organization.

Someone, somewhere, says the words, “thought leadership,” and looks in your direction.  As the content lead, the implication is that you––or if you’re lucky, your team––will create a “thought leadership” piece of content on whatever the topic is at hand.  A knot immediately begins to grow in your stomach.  “Thought leadership” could mean anything. It’s…

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what if it’s the rep?

There are few things which suck worse than having a rep on your team who lacks self awareness. These are the reps who: In short, the unaware reps are typically the ones who create more messes than you care to clean up. But what is a manager to do when they have a rep like…

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