Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
What so many of us get wrong about research
It’s a problem most research reports have: they don’t really tell you anything new. That’s a crazy statement, right? Because…
Having a slow December? This can fill your time and your calendar
As this newsletter has talked about often, managing content is like managing a garden. Right now, at the end of…
Two tips for mastering the art of interviewing
Interviewing is an art, and it takes time and practice to get good at it. I could honestly end this…
On finding content that inspires
Like all content marketers, I too, have spent my career admiring––and competing against––greats. There’s Hubspot and Shopify and Mailchimp and…
What is content marketing, anyway?
When I was little, my dream job was to become the Editor-in-Chief of Vogue. I told everyone about it. In…
The not-so frivolous pursuits of our career
An email back to my welcome message this week said that their biggest content challenge was getting larger team buyin…
Content marketing is a hard career path.
Not just because its hard to measure results (which it can be… but that can also be solved!). Not just…
What a high-volume, high-quality production model might look like if you published very little of it on your own site…
If technology buyers (i.e. me and you!) still use Google search on their buying journey, but don’t trust content from…
