Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
How to repurpose content and stave off burn out
Content repurposing isn’t just turning your blogs into Twitter threads or LinkedIn posts. It's how you scale content production effectively.
Content & design team collaboration
Last week, I shared my blog UX component deck to help everyone’s design and developer teams build better, more scalable…
Content design > content writing
Blog post UX components to improve ranking and convert A couple newsletters ago, I revealed that one of my mantras…
Defining content responsibilities, packages, and timelines
What is your content team responsible for producing? First and foremost, your team needs to be clear on what it…
A strategic content compass to fight thought leadership woes
A DISCERNIBLE CONTENT PHILOSOPHY The foundations of my content compass In last week’s newsletter, I wrote in a near stream-of-consciousness…
Your blog publishing checklist
How to prep and publish finalized content Like many content marketers, I started out as a team of 1. That…
These things take time: A content marketing mantra
But why me? What do I know that you don’t? Honestly, probably not all that much. I’m not a great…
