Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
How to create a full funnel strategy for different company goals
At the large tech companies I’ve worked at, my content marketing remit has been the same: drive traffic and drive…
How to hedge your content bets
Content teams can’t do it all. You can’t fulfill every ask. You can’t focus on every good tactic, or even…
The newsletters and subscriptions that inspire me
I’ve been writing this newsletter for nearly 3 years––not once missing a week (other than a holiday) and writing 80%…
5 thoughts on doing more with less
One thing that didn’t make this list, but that is very important, is prioritization. It’s not on this list because…
Addressing world events in your content strategy
Not a single marketer is lacking things to do. Between priority projects (JK, everything is a priority), reporting on results,…
An example in content journeys & site architecture
It’s no secret that blogs are dated. When was the last time you went to a blog homepage? Or even…
Repetition is great leadership
The basics matter. I took a leadership course years ago as part of leadership training at a company I worked…
AI is great, but it needs an editor.
AI usage is up across the board––and all I think about is water every time I use it. Nonetheless, a…
