Posts by Adam Ryan
The 7 Deadly Sins of Digital Media
In the world of media, it’s easy to hear about all the things operators should be doing to build a great business. Thing is, it’s really hard to do all of those things — and it can be really overwhelming. So, instead of piling on to what you should do, I’ve created a list that’s a bit…
Read MoreEmail, email, email
Whether you’re in B2C or B2B, you’re a startup with a few thousand subscribers or a creator doing it on your own — email is (or will be) the driving force of your business. This isn’t a secret to most of you reading, but email has a few obvious advantages: Direct relationship to your audience…
Read MoreBrand, “it gives you wings”
8B Red Bull cans were consumed last year. The privately held energy drink company does more than $7B in annual revenue and has 24% of the market share of energy drinks. Similar to media companies, consumer packaged goods — like beverages — have no real defensible moat like unique technology or patents do. The barrier…
Read MoreHere’s why subscription isn’t the savior it’s made out to be
In the last few years, it’s been impossible NOT to hear talk in our industry about how great it is for media businesses to lean into subscription revenue. Why? Look at The New York Times — it’s a hell of a model to replicate. They’re the leading media company in the world with a market…
Read MoreWeek of 2/14/2022: Perpetual’s Perspective
Kroenke’s wedge into real estate TLDR: Stan Kroenke, the owner of the Los Angeles Rams football team, hosted the Super Bowl last weekend. SoFi Stadium was built for more than $5.5B, the most expensive stadium in history. This year, the Rams will create a profit of $37M. Creating a long-to-impossible payback cycle for the owner. Perpetual’s…
Read MoreIs Hallmark the blueprint for a modern media co?
On February 14, 2022, it was estimated that there were more than 145M Valentine’s Day cards exchanged in the US (and that’s not including the cute ones passed in classrooms). In a digital world, few things have maintained physical relevance as much as Hallmark cards. And the numbers agree — Hallmark is one of the…
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