WORKWEEK

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing.  Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI.  ALSO Julius…

The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about.  We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel. So how do you tailor content to fit the unique characteristics of each platform?…

Today I sat down with the Head of Retail Media at Sephora, Marco Steinsiec, to break down EVERYTHING retail media. The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all. See how Marco starts a…

A LIVE podcast recording with a CMO?? YESSS. I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building. UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all. Get your pumpkin…

The anxiety, the pressure, ahhh public speaking is so stressful.  But does it have to be?? Starting strong, keeping slides simple, and presenting with energy and movement, this Bathroom Break is entirely dedicated to giving YOU the tools that Jay and I have used to speak in front of CEOs, crowds of thousands, and pitch…