WORKWEEK

Have you noticed more and more people are watching women’s sports?  This episode’s guest, Andrew LeRay of the National Women’s Soccer League, is on a mission to grow the league through brand, product, and more. How do you sell tickets and merchandise to people who may not know the league exists? Andrew suggests that education…

Small brands are up against bigger ones all the time. So, how can you be small but mighty? It’s easy to get swept up in competition and copy what other brands are doing, like using similar words and taglines. BUT, if you do this, you risk being a cookie-cutter product. The best brands don’t try…

Reposting vs Remixing: What’s better? In this special 50th episode of Bathroom Breaks, Daniel Murray is joined by the birthday boy, Jay Schwedelson, to discuss how to properly repost across different social channels.  And why reposting without context could be killing your reach on LinkedIn and how to remix instead. If you’re a marketer who…

Is your landing page quietly killing your conversions? If you’re spending money to send people to your landing page and they’re not converting, then you’re pouring water into a bucket filled with holes.  This week, we go solo and dig into six high-impact landing page tweaks that don’t require a redesign, a dev sprint, or…

How do you get people to actually open emails AND engage with you?  Daniel and Jay have some tips for you to take. First, you have to treat every email like it’s the receiver’s first email ever. Unlike social, you can’t just phone it in, so you HAVE to make it good right off the…