286 – Underrated Content Marketing Asset with Eric Jorgenson, CEO of Scribe Media and Bestselling Author
Buckle up, marketing besties. It’s time to hit the books. Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through,…
Read More285 – Money and More with Taylor Corrado, Senior Director of Brand Marketing at Wistia
How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to…
Read MoreSPECIAL SERIES: Thinking About 2025 | Bathroom Break #26
What’s scarier than ghosts, goblins, and nightmares about missing school assignments (even though you graduated years ago)? The future. But it doesn’t have to be. This Bathroom Break, Jay and I are talking about the rise of micro-virtual events, the importance of video, and random live streaming on LinkedIn. Also, what’s up with Top Voice…
Read More284 – The Story of Building The UK’s Best Selling Beer, with James Watt
It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog. And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL. I love taking a peek inside…
Read More283 – The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)
How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in…
Read MoreSPECIAL SERIES: Snackable Marketing Insights | Bathroom Break #25
How can you relay Marketing data in a more engaging, snackable format instead of long reports? Saving yourself time, your team time, and increasing the receptiveness of your message is the GOAL. But what performance metrics should we pull and how do you tailor content to audience interests and leverage different platforms appropriately? Let’s get…
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