WORKWEEK

I asked a content marketer the other day this question: “What’s a big, bold content marketing idea you’ve always wanted to execute but haven’t yet?” She said that she’s really been wanting to do a benchmark report. That she is an avid consumer of that kind of content herself when she sees it. She knows…

A strategic narrative is a document typically created by a product marketing team that tells the story of the company’s unique point of view and unique value that it brings to its customers. It helps to define target audiences, the tech structure and stack, and use cases. Strategic narratives go heavy on storytelling, building a…

ChatGPT came out when I was on my first maternity leave––and then matured faster than my baby has since then, I swear. It felt like it took me a while to get a hang of generative AI as a result. But these days, I’m using it to build outlines for content that ground my team…

In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is. And I get a ton of answers back to this, y’all! In fact, I’ve started making a Google Sheet to house them so I can see if I can track trends.  More on that another…

Resourcing & budgeting: You can’t execute on any of the above if you don’t have the resources. Writers, agencies, tools & tech. Whatever it is you need, document it, get proposals, and begin working on budget approvals. Your Q1 content needs to be created now. You don’t have time to waste.