WORKWEEK

At the large tech companies I’ve worked at, my content marketing remit has been the same: drive traffic and drive pipeline.  Now, to accomplish that, I need my content to be distributed far and wide across all of our channels.  That brings me here: content marketing should sit at the center of most marketing organizations.…

Content teams can’t do it all. You can’t fulfill every ask. You can’t focus on every good tactic, or even good strategy. Content marketing requires hedging your bets, and then shifting your strategy based on what’s working and/or company needs.  Here are three types of content your brand needs to produce: Depending on the size…

I’ve been writing this newsletter for nearly 3 years––not once missing a week (other than a holiday) and writing 80% of newsletters net new. It’s a cool bragging point, but some weeks (like this one) I’m at a loss for what to say. I am deep in the work professionally––building a team, growing a content…

One thing that didn’t make this list, but that is very important, is prioritization. It’s not on this list because many content teams don’t get to make prioritization decisions. And company strategies may shift wildly at this time. Hang in there. Shift course reasonably, but remember: a good content strategy can withstand change. Don’t scrap…

Not a single marketer is lacking things to do. Between priority projects (JK, everything is a priority), reporting on results, analyzing wins and losses for learnings, planning and aligning on upcoming assets, and so much more––there’s little time to do, well, anything else.  And then, world events outside of your control seep on. They start…

It’s no secret that blogs are dated. When was the last time you went to a blog homepage? Or even to a publisher’s homepage?  It’s just not how people find and read content––and it hasn’t been for a while. Housing your content under a blog is no longer the best option.  Many brands are finding…