Your favorite shirt, you can picture it, you know exactly where you got it, you’re so proud to wear it, it makes your eyes pop, hell you’re probably even wearing it right now. We all have one, but how did we get to that point? Brands. Brands are what push us to add to cart, brands…
Read MoreMaking a Career Move? Read This.
I am absolutely stoked about today’s email. Why? Because we have 2 LEGENDARY guests. Meet Brooklin Nash and Sam Hembree, Co-Founders of Beam Content, a content agency unborifying B2B content. (Yes, I did make up the word unborifying – just go with it LOL.) These two have done it all, in-house, agency, freelancing, and they…
Read MoreA Customer Journey You Have to SEE to Believe
Food courts, a strong aroma coming from Abercrombie, and a Sunglass Hut with sunglasses priced so high you need to take out a loan to buy a pair (LOL). Yes, I’m describing every single mall in the United States. As a kid I would always walk into Sunglass hut to try on a sleek pair of…
Read MoreA Masterclass in Selling Out
Business is tough, it’s nearly impossible to sustain an advantage over the competition. However, there is one brand that makes it look easy, year after year. Now, I’m not going to spoil the topic just yet. Just know with this brand, the Apple doesn’t fall far from the tree. (Oops I gave it away – LOL.) Starting with the…
Read MoreIs AI the Future of Marketing?
I am STOKED for you to meet today’s guest, Meghan Keaney Anderson. Formerly the CMO at The Wanderlust Group and VP at HubSpot, Meghan has been at the intersection of Marketing and tech since day 1. Now, Head of Marketing at Jasper, an AI content platform, Meghan is here to reassure all of us that we will not…
Read MoreThe Brand that Put an Industry on Ice with their Grassroots Marketing Campaign
It’s a piping hot summer day, you’re out relaxing in the park, and you reach into the cooler to grab your fav drink (Diet Coke). You crack it open, ready to take that ever-so-refreshing first sip. The drink hits your lips and it’s…lukewarm. That feeling will have you reconsidering all of your prior life decisions. Why did this…
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