Swipe File: Anti-Marketing, Free Real Estate, and Porsche’s 9 Out of 10
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1. NAIL THE HEADLINE All I can say…
Read More5 Hot Takes on Creativity, Video Calls, and Air Fryers From Ogilvy UK’s Rory Sutherland
I’m super excited for you all to meet Rory. He’s been Vice Chairman at Ogilvy UK for 17 years (no big deal!), and that’s just ONE of many awesome things Rory does. He’s also a creator and a writer. His TedTalks have been viewed 6,000,000+ times, and he’s written several books, including a book about ~MARKETING…
Read MoreSwipe File: Idea Genealogy, Creator Contracts, and Boxing Moves
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1) No Truly Original IDEAS An original idea…
Read More5 Takes on the Future of B2B Media From Workweek COO Becca Sherman
I’m so excited to introduce you guys to one of my favorite coworkers, friends, and fellow Austinites: Becca Sherman. Becca has an incredible media mind. She spent 4+ years as general manager of the business newsletter The Hustle, and 5Xed its subscriber list AND ad revenue. When she left, it had 1.5M subscribers (!). And she…
Read MoreThe Marketing Millenials- 06/16/2022
SWIPE FILE Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, Tiktoks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1. Sell Benefits. Not Features. Insight…
Read MoreThe Marketing Millenials- 06/09/2022
SWIPE FILE Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1. Billion Dollar Advertisement Insight from: David Ogilvy. The best advertising doesn’t feel…
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