CONVERSION RATE ROCKET FUEL
Partnered With Today I want to give you my secret weapon (the ONE) tool I implement at every company I’ve been at. There are 2 big levers you can pull in marketing (at the simplest level). You can either increase the number of leads (widen the top of the funnel) You can convert those leads…
Read More5 hot takes on leveling-up B2B marketing from Jason Bradwell
I’m pumped for you guys to get to know Jason Bradwell. Jason is one of the top B2B marketers and creators in the biz, and he GETS it. You can even find him screaming “B2B MARKETING IS BROKEN” from the rooftops. Jason works with enterprise tech companies to level up their creative and build engaged audiences. …
Read More5 hot takes on content from growth consultant Chantelle Marcelle
Chantelle is AWESOME. I’m stoked for you to meet her. Her episode of The Marketing Millennials podcast is our most-downloaded podcast EVER 👀 Outside of breaking records, she is focused on growth strategy for B2C, B2B and e-comm shops. Donned “The Digital Marketing Guy,” (LOL) Chantelle knows exactly what thrives on socials. (BTW I might…
Read More5 hot takes on copywriting from Copyhackers founder Joanna Wiebe
I’m stoked for you guys to get to know Joanna. She’s the founder of Copyhackers, a conversion copywriting agency she started to serve the Hacker News community. Joanna has worked with some of our fav companies like Canva, Intuit, and Sprout Social to optimize their copy. Early in her career, she had no idea WTF…
Read More5 takeaways from building a 250K+ LinkedIn following with solopreneur Justin Welsh
I’m so excited to share this convo with Justin with you guys! Justin has built something special on LinkedIn. He has more than 250K followers (!), and that’s not just a vanity metric. They’re engaged. They buy his course — and 60% COMPLETE it. (That’s crazy high for an online course!) It’s funny, because Justin…
Read More5 Hot Takes on Building a Social Fandom from Browned 2 Perfection’s Junae Brown
I’m stoked for you all to get to know Junae Brown. Junae founded an agency, Browned 2 Perfection, where she helps brands borrow from music marketing to build brand fandoms. She started her career at record labels, and she understands how musicians build fan bases. But, that playbook’s not JUST for artists. Brands can have…
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