The Creator-Company Paradox
DEEP DIVE The Creator-Company Paradox Not so long ago, content creators were simply employees at media companies, i.e. journalists, reporters, marketers, etc. They were there not because they wanted to work for a media company, but because they simply had no choice — it was the only way to do what they loved while making a living wage. The onset of The Creator Economy changed that.…
Read MoreWhat’s to come during hard times
The odds are the following: something like, yes, they (the Fed) can engineer a soft landing, a third of a percent chance. Probably a third of a percent chance they can engineer a mild recession…and then there’s a chance this could be much harder than that.” – Jamie Dimon, CEO of JP MorganChase on 5/4/22…
Read MoreVideo: Money Maker or Mistake?
TikTok is the most powerful network in the world right now. The platform was the fastest app to get to 1B users in 2021, doing it in half the time it took Twitter and Instagram. But it’s not just teenagers spending hours scrolling — more than 30% of users had a household income of more…
Read MoreHow to add creators to your omni-channel marketing strategy
We all know we need an omni-channel marketing strategy. Our customers, just like us, are active in many different channels every single day. But actually putting an omni-channel strategy into place? It can be hard. It’s not enough to simply exist These days, it’s not enough for a brand to simply exist on Facebook, TikTok,…
Read MoreThe Uncomfortable Truths of Journalism
Journalism has been a hot topic lately. Everything from fake news to censorship of journalists to venture capitalists launching their own media publications. Why so much interest in journalism? “Were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment…
Read MoreThe Cost of Goods in Digital Media
“Accounting is the language of business, and you have to be as comfortable with that as you are with your own native language to really evaluate businesses.” Warren Buffett Media businesses are, in general, simple businesses. People create content. Content creates attention. Attention creates opportunities to monetize. But this simplicity is a masquerade for a…
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