The opportunity with audio 

Bloomberg put out a hell of a piece on Spotify and audio. It was one of the most in-depth pieces I’ve read about the audio space. Here is the TLDR:Spotify pivoted to podcasting 3 years ago because music comes with bad margins due to royalties. If they can own podcasts, the margins are expansive. They’ve built a multi-billion dollar…

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The Audio Opportunity in Front of Our Face

Partnered With: #Paid Welcome to the 279 media operators who have joined Perpetual since the last send. The open rate for the last newsletter was 46.4% UOR and UCTR was 3.5%.  The highest clicked links were my favorite book from my 20s, this article about how Taboola is evil, and the book we use to run Workweek.  For the last couple…

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Taboola is getting boo’d 

There’s a recent article on Medium that was published called Taboola: A Truly Evil Company. For background, Taboola has built a Google Adwords competitor with cheaper RPMs for advertisers and more “native” formats for publishers. The success of the business is shocking with more than $1.38B in revenue in 2021 and $108M in free cash…

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Talent & Distribution… and reputation 

Even if you’re not a golf fan if you’ve probably heard some rumblings about LIV golf tour. It’s the newest professional golf tour that is competing with the PGA Tour. LIV is funded by the sovereign wealth fund of Saudia Arabia.  LIV has stacked itself with some of the biggest names in golf – from…

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Substack and growth – has the platform figured out how to succeed?

There’s a thread going around written by Gergely Orosz who writes the #1 tech newsletter on Substack. In his thread, he mentioned why Substack makes a ton of sense for him because of the growth it provides his paid newsletter. In the example, he says the Substack Network provided him 23% growth last month and since it…

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The lesson from OnlyFans

In late April, The Information did a profile on OnlyFans newest CEO. Ami Gan, the former CMO of the infamous platform, took on a challenge unlike any other in her career. OnlyFans has more than 1,000 employees, on pace to $2.5B in revenue this year, and more than $350M in income, and it’s doubling year…

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