The 7 Deadly Sins of Digital Media, Part II

DEEP DIVE The 7 Deadly Sins of Digital Media, Part II Last week, I shared Part I of The 7 Deadly Sins of Digital Media. The first 4 sins included: Dependence on feeds and algos, no self-organization, misaligned incentives for talent and audience, and not knowing the consequences of your business model.  Based on feedback,…

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The 7 Deadly Sins of Digital Media

In the world of media, it’s easy to hear about all the things operators should be doing to build a great business.  Thing is, it’s really hard to do all of those things — and it can be really overwhelming. So, instead of piling on to what you should do, I’ve created a list that’s a bit…

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Email, email, email

Whether you’re in B2C or B2B, you’re a startup with a few thousand subscribers or a creator doing it on your own — email is (or will be) the driving force of your business.   This isn’t a secret to most of you reading, but email has a few obvious advantages: Direct relationship to your audience…

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Brand, “it gives you wings”

8B Red Bull cans were consumed last year.  The privately held energy drink company does more than $7B in annual revenue and has 24% of the market share of energy drinks.  Similar to media companies, consumer packaged goods — like beverages — have no real defensible moat like unique technology or patents do. The barrier…

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Week of 2/14/2022: Perpetual’s Perspective

Kroenke’s wedge into real estate TLDR: Stan Kroenke, the owner of the Los Angeles Rams football team, hosted the Super Bowl last weekend. SoFi Stadium was built for more than $5.5B, the most expensive stadium in history. This year, the Rams will create a profit of $37M. Creating a long-to-impossible payback cycle for the owner.  Perpetual’s…

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