A content audit template

I’ve been thinking a lot about content audits. For one, I try to do one at least every year –– typically during the holiday season since things are slower. And two, holy heck there has to be a better way to do this.  Did I spend an insane amount of my time off this holiday…

Read More

CVS Health: Changing the narrative in 2024

Good morning Hospitalogists, I hope everyone is having a great first Tuesday of 2024 catching up on those emails you put off the last week of December. I can relate! Today I thought it’d be fitting to dive into the company that kicked off 2023 with a bang by acquiring Oak Street Health for $10.6B.…

Read More

Coinbase, Selling Out

3 FINTECH NEWS STORIES #1: Coinbase, Selling Out  What happened? Coinbase launched a new platform: Coinbase and its asset management arm teamed up to launch Project Diamond, a smart contract platform that allows institutions to trade and create new digital assets. The goal is to allow institutions to manage digital assets “directly on-chain,” Coinbase said.…

Read More

New year, new aspirations?

Everyone comes into the new year with different energy.  Me: I CAN DO ANYTHING.  Also me: maybe I should chill out?? Employees are probably going through the same thing… Some employees may look at the new year as a chance to set BIG professional goals like getting a new role, taking on more responsibilities, or…

Read More

2023’s MOST POPULAR

GTM logo

GO-TO-MILLIONS IN 2023: 🪡: Most popular Twitter X thread: On “quiet luxury” and The Row (54K likes) 🧙‍♀️: Most popular Go-to-Millions edition: On my seasonal product drop strategy (9.4% Click Rate and the most responded to) 🧛🏻‍♀️: Most popular LinkedIn post: On not ruining your marketing team MEME OF 2023:  Yes, my dad sends me this…

Read More