29 December 2023 |

2023’s MOST POPULAR

By Ari Murray

GO-TO-MILLIONS IN 2023:

πŸͺ‘: Most popular Twitter X thread: On “quiet luxury” and The Row (54K likes)

πŸ§™β€β™€οΈ: Most popular Go-to-Millions edition: On my seasonal product drop strategy (9.4% Click Rate and the most responded to)

πŸ§›πŸ»β€β™€οΈ: Most popular LinkedIn post: On not ruining your marketing team

MEME OF 2023:Β 

Yes, my dad sends me this type of thing all the time. 

(His contact picture is when he fell asleep at my sister’s wedding dress shopping day.) 

TOOL OF THE YEAR:Β 

This actually happened to me in December of last year but this sort of thing still happens to me often. And, as such,Β  my TOOL OF THE YEAR for this year and next year and my hope for you for this year and next year is to ALWAYS REMEMBER YOUR VALUE. Let nobody let us forget it. πŸ§›πŸ»β€β™€οΈ

TOP 10 PURCHASES OF 2023:

This is a shopping column, disguised as a Go-to-Market newsletter love letter to ecommerce. 

My favorite purchases (in a particular order):

πŸŽ…: Margaux 17 in Black Suede

❀️‍πŸ”₯: Jamaica electrolytes

πŸ§™β€β™€οΈ: These sweatpants (black is sold out but do grey) 

🏝: Green apple

πŸ•―: This candle

πŸ’‹: Plasma lip (the universal one)

πŸ‘„: This SPECIFIC mouth tape 

✈️: In matte blue

🧦: These socks

β˜€οΈ: Went back to the sunscreen I used in high school and I am better for it!!!Β 

BRAND OF THE YEAR:

Halfdays: Really proud to work on it – and really believe in the product and the way the product is shown in market.

WEBSITE OF THE YEAR:

Djerf Avenue: The hero homepage I watched most closely this year.Β 

HAPPY, HAPPY NEW YEAR

My coworker Morgan sent me that ^ LOVE the animation. 

Speaking of that creative above ^ it’s NOT TOO LATE TO WHIP UP A GIF THAT PUTS A NEW YEARS EVE SPIN ON YOUR OFFER. Post it on organic social, send it as the hero for your email, update your homepage, and deploy it on Meta. I dare you. xo

Love you, thank you, and may you make 2024 your year (I dare you),

Ari