Posts
A webinar strategy that doesn’t burn you out
Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective. This is the Contentment newsletter, after all. The goal here is to help you create content marketing programs that don’t burn you out. And to do that, you need to have a clear, documented strategy that serves…
Read MoreHospitalogy Roundup 2/20/2024 – Cancelled mergers: SCAN Group, CareOregon; Blue Cross of Louisiana, Elevance call it quits
Hospitalogists, For those of you who partake in President’s Day, I hope you had a restful, 3-day weekend. Today’s send should get you stragglers caught up on the latest happenings in healthcare strategy, finance and M&A across the ecosystem. Thanks so much to NeuroFlow and Adonis for sponsoring today’s send! They have been and are…
Read MorePNC is Trying to Become JPMC
3 Fintech News Stories #1: PNC is Trying to Become JPMC What happened? Following in JPMorgan Chase’s footprints, PNC announced that it is planning to significantly invest in its branch network: PNC Bank is to invest $1 billion in its coast-to-coast branch banking network in the US, overturning conventional wisdom about the value of brick…
Read MoreVol 2: Laws Every HR Person Should Know
Equal Pay Act of 1963: Signed into law: President John F. Kennedy Year: 1963 📣Shoutout to Winifred C. Stanley from Buffalo, NY. In 1944 she introduced a bill prohibiting discrimination in pay based on sex. It did not pass at the time but the issue of equal pay was revisited when the Fair Labor Standards…
Read MoreWAITLIST Dos and Don’ts
When done well, standing up a well-executed waitlist campaign can create momentum for weeks and months and ever years to come. When done poorly, a BOTCHED waitlist/ pre-launch / pre-order strategy can turn any drop into a flop. There are rules. I’ve created them LOL. But, I’m old and I’ve seen some things and I…
Read MoreBaaS Follow-Up
You’ll be shocked to hear this, but the essay that I published a few weeks ago on banking-as-a-service (BaaS) generated a lot of passionate feedback. Some agreement. Some disagreement. All of it shared respectfully (which I deeply appreciate!) Overall, I ended up learning a lot from the folks I spoke with, and so I figured…
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