📓 love on the clock

✍🏽 Does your organization have a formal policy around relationships at work? Context: We’re a startup with a  lot of young 20 and 30s year olds and i can already start to see the potential for a lot of relationships to form… 📣 Lisa Van Lenner, VP, Operations and People & Culture at Mythical: Our…

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Things that break my marketing heart

GTM logo

On Valentine’s Day, it would have been too easy for me to write something mushy gushy lovey dovey to you.  However, I’m not one to make my life easy LOL.  As such, today we’re talking heartbreak. Things that break my marketing heart, specifically.  * For you to please double check and avoid in your own…

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want SPIF budget?

Get that Money Honey Last week, I shared my thoughts on how great SPIFs can be when they’re done intentionally.  Today, I’ll share some tips on how to secure SPIF budget once you know what kinds of SPIFs you want to run. At a high level, you’ll need to build a business case comprised of…

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It’s 2014 again in the content marketing world.

Webinars are hot. Guest authorship is popping. News-jacking is trending. So much of what I began to build my career on years ago is back in vogue––but this time, with fully powered integrated marketing teams behind them.  And it makes sense. When SEO is uncertain, folks lean into the tactics that drive leads and traffic…

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Hospitalogy 2/13 Roundup: MA Advance Rate Notice, $5B Children’s Hospital Project, Primary Care Merger, and More

Good morning Hospitalogists, If you’re tired of the unrelenting, unstoppable bombardment of Taylor Swift and Travis Kelce since Sunday, you’ve come to the right place. This is Hospitalogy. A safe space. Where all we talk about is crusty ‘ole healthcare. …and maybe some golf. PS – don’t forget to sign up for my upcoming virtual…

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