How does your organization set goals?

By Hebba Youssef | February 25, 2024

^^live footage of me in every organization, friendship and relationship.  I’ve covered the biggest mistake when it comes to goals and impacts of setting goals poorly.  HR has a somewhat interesting role to play when it comes to goals.  Our responsibilities can be anything from: As always, the cup runneth over.  Let me help you…

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Marketing I’m Loving.

By Ari Murray | February 25, 2024
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How good is that The North Face ad animation? ^  I am forever inspired by the marketers all around me. Please find the offers, creatives, and moments that stopped me in my tracks. For us to find inspiration from, and to please apply to our own work ASAP. MARKETING I’M LOVING 1️⃣. This Instagram Caption…

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Fintech Franchises

By Alex Johnson | February 23, 2024

Here’s a very rough model for how B2C financial services works today: Banks provide banking products and services to consumers. A small (but growing) portion of banks provide banking-as-a-service capabilities to fintech companies. Fintech companies provide slightly better banking products and services to consumers. Banks provide co-brand and white-label banking products and services to non-finance…

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Growth-Approved Creative Templates

By Ari Murray | February 21, 2024
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I think a lot about ad creative. I save a lot of ad creative. Our team makes a ton of ad creative. My favorite ad style is the style that brings in the most money. Hey, I’m a Chief Growth Officer – cold hard cash is what I’m after.  So, with that, here are a few…

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hiring faux pas’s

By Gabrielle "GB" Blackwell | February 21, 2024

Avoid hiring faux pas’s The other day, I got some really critical feedback from a candidate I had spoken with briefly. Without going into too much detail, they had some choice words for me about how they thought I showed up. While I’m not sure everything they shared was a fair assessment, I did walk…

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