Posts
feeling mishire woes?
They did well at their last org, but… After my send from last week on hiring faux pas’s, I got a question from a reader that I was too good NOT to share and write an entire newsletter in response to. Here’s the question from the reader: I’ve had a couple mishires with people who…
Read MoreEmail SPLIT-TEST
SPLIT-TEST THIS When’s the last time you sent an email without preview text? 💗 💙 Try it. Split-test your next send. I dare you. Same subject line. Testing: On-brand preview text you’d usually write to accompany a drop. vs. NOTHING – NO PREVIEW TEXT. Like the above ^. This was the only campaign email I received in…
Read MoreIt’s Time to Bring Identity Verification and Fraud Prevention Back Together
My philosophy for personal security is centered around access control. If I keep my doors and windows locked, especially when I’m not at home, I generally feel like all of my stuff will be safe. My sons, who are five and three, have a very different philosophy. They watch their stuff. They watch it very,…
Read MoreThe not-so frivolous pursuits of our career
An email back to my welcome message this week said that their biggest content challenge was getting larger team buy-in so that content efforts aren’t wasted or, as they put it, a “frivolous pursuit.” I wish I had a more effective answer here…but the reality is that figuring out how to get larger team buy-in…
Read MoreChange Healthcare clicked the wrong link
Good morning, I hope everyone is having a great time at ViVE! I couldn’t make it this year, but you guys better be Vive’ing in my stead. Welcome to Hospitalogy, a newsletter breaking down healthcare finance, M&A, and strategy twice weekly. Join 27,000+ executives and investors from leading healthcare organizations including HCA, Optum, and Tenet,…
Read MorePremium Neobank. Discount AmEx.
3 FINTECH NEWS STORIES #1: Premium Neobank. Discount AmEx. What happened? As you may have heard, Capital One is buying Discover: Capital One’s recently announced $35.3 billion acquisition of Discover Financial isn’t just about getting bigger — gaining “scale” in Wall Street-speak — it’s a bid to protect itself against a rising tide of fintech…
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