Social Media 101: Content Repurposing

Social Media Strategy 101: Content Repurposing Today we’re going to get into: → Why you need to be taking advantage of content repurposing (unless you hate yourself and wanna make your job harder than it needs to be) → All the different types of content repurposing → How to avoid common mistakes that most marketers…

Read More

Hybrid work helps foster inclusion. ​

In the Summer of 2020 we saw corporate America jump into action with commitments, dollars and initiatives for how they would be addressing systemic racism.  Bold statements about the importance of diversity, equity and inclusion were made. Companies seemed accountable more than ever for creating inclusive workplaces where everyone could thrive.  But, was it all…

Read More

5 tips on how to CRUSH Brand Performance

I’m fired-up for you to meet today’s guest, Alexa Kilroy. Currently the Head of Brand at Triple Whale, Alexa is a brand strategist who just gets it. Keep sipping that morning brew and let’s see what brand performance GEMS Alexa dropped on The Marketing Millennials Podcast, in her own liiiightly edited words. 1. Brand marketing actually is:…

Read More

Should You Protect Customers From Themselves?

3 Fintech News Stories #1: Should You Protect Customers From Themselves?  What happened? NatWest is the latest big UK bank to introduce limits on its customers’ ability to purchase crypto: The bank is putting a daily limit of £1000 and a 30-day payment limit of £5000 to crypto exchanges “to help protect customers from losing…

Read More

Average Order Value 🔥

GTM logo

Smart marketing, the type that builds revenue rocket ships that can last, makes sense when you look at the numbers. And, the numbers will almost always point towards the benefit of a higher AOV. Raise the AOV by $6 an order (without effecting conversion rate). So, let’s do that. Let’s raise our AOV. Do it…

Read More

Unleash the Power of Employee Engagement

Let’s look at 10 tips to help you skyrocket your employee engagement and help your team become THE PLACE people want to thrive.  Here is the challenge with lists like these, it’s easy to read through, decide you’ve already seen it all, and get back to business as usual.  Here is what I want you…

Read More